Or #EBBC15 as we like to call it. It is beyond me why so few attend this. Not that it is badly attended by any means. Zephyr Adventures are the organisers, they are enthusiastic as only Americans can be and responsive. For a relatively small sum, occasionally subsidised with bursaries, they put on a fantastic agenda of blogging related stuff, food, entertainment and most of all, FREE BEER and lots of it. Of course this is not done without generous sponsorship from brewers, large and small for whom everyone is grateful (in particular that’s you Vaclav, from Pilsner Urquell).

And this year it’s in BELGIUM. Enough said.

The conference aspect is not arduous and certainly interesting. The beer drinking aspect is arduous, but hey, we’re not afraid of hard work are we? I’ve recounted before my first insight prior to my first conference when I found somebody (yes, you Steve)organising the pre-pub crawl pub crawl. Then a typical day at conference is the expo (free beer samples), keynote address (and toast), some talks (with relevant beer to accompany them), reception (various free beer), dinner (free beer) and post dinner entertainment or pub crawl (beer, often free).

We can be an introspective lot us beer bloggers and there are various reasons why people blog. The idea of getting free beer in the post to review is appealing to many, for others it is a personality trait or a wish to be in the in-crowd, some are real writers, some drift into it. According to one survey most don’t do it for money though I suspect that most would like to unless they have high paid jobs – you are not going to earn much money out of this. Some luminaries have carved a deservedly great career from humble blog beginnings. But surely whatever your motives, the Beer Bloggers Conference is first thing in the diary?

And to all the above, why not? Beer is fun. Beer is unpretentious. Beer is also surprisingly complex. Any activity where you get to drink a bit more beer, possibly at less expense and where you have the opportunity to earn a bit of money is great.

If you blog, if you have thought about starting a blog, then do it. Come to the European Beer Bloggers Conference 2015.