Some of you will know that I am no fan of Brewdog, the disingenuous, corporate, mainstream brewer. However I have always been a huge advocate of their bars but after a couple of months away from them, things have changed.
- The non-Brewdog offering is very much the same in all the bars, little individuality, same breweries. Stone, Beavertown, Cloudwater, Mikkeler and very little new UK stuff.
- Menu now consists of 6 pizzas and 1 chicken wings. That’s it. There used to be a range of dogs, burgers, wings, and all the craft street that goes with it. In fact, all the type of food that goes with craft beer.
- Staff. Certainly at my regular most of the familiar faces have gone and been replaced by less knowledgeable, less friendly (imho) staff. Table service is rare.
- Fresh beer. Being served a pumpkin beer in June 2016, brewed in the fall of 2015 was surprising.
It looks as though the accountants have taken over. There has never been a brewery logo in Brewdog apart from Brewdog, it now appears they don’t even want the guest beers apart from their mates and sell off bargains. Food, it slows down the drinking and as the bars are full at peak time – you wouldn’t want that.
From my London-centric point of view, (If you lived in the City would that be EC-centric? – Ed.) I think Barworks and Draft House have got the formula right for customers. Brewdog make lots of money, if you think that is success.
What’s Brewing correspondents have their problems discussed. It’s good to talk.
March sees the celebration of ‘inactive’ members on the letters page. I agree, in many institutions it is the silent majority that keep the balance and the stop the extremists taking over. Nevertheless when the silent majority stay silent it can result in much entertainment, for instance, the Labour Party. The other issue of the day was the alcohol guidelines. Intoxicated will not insult its readership by explaining the stupidity of all this.
April is humdrum, one letter describing handpumped beer, key keg real ale, fake beers and craft beers fails to deliver. Where is DS of Chelmsford these days?
May sees the fallout from CAMRA AGM Members Weekend. AGM Disgust (S&K S of Chelmsford), Facile Debates (SP of Great Yarmouth) and Vote Confusion (LA of Doncaster) show that this is not the boring event one might expect. At the heart of this is online voting, a vocal minority believe that one can not make an informed decision before a debate is heard. And yet more stuff about beer that is not to ones personal taste, whether it be ‘real’ or not, this is claptrap. Is it well made? Does it have faults? Does it fit the style, have any sense of locale or season? If I like it I will order again, if not then put it down to experience.
One for another article but do catch William Mayne’s excellent piece on the difficulty of brewing and selling beer in Northern Ireland.