Some of you will know that I am no fan of Brewdog, the disingenuous, corporate, mainstream brewer. However I have always been a huge advocate of their bars but after a couple of months away from them, things have changed.
- The non-Brewdog offering is very much the same in all the bars, little individuality, same breweries. Stone, Beavertown, Cloudwater, Mikkeler and very little new UK stuff.
- Menu now consists of 6 pizzas and 1 chicken wings. That’s it. There used to be a range of dogs, burgers, wings, and all the craft street that goes with it. In fact, all the type of food that goes with craft beer.
- Staff. Certainly at my regular most of the familiar faces have gone and been replaced by less knowledgeable, less friendly (imho) staff. Table service is rare.
- Fresh beer. Being served a pumpkin beer in June 2016, brewed in the fall of 2015 was surprising.
It looks as though the accountants have taken over. There has never been a brewery logo in Brewdog apart from Brewdog, it now appears they don’t even want the guest beers apart from their mates and sell off bargains. Food, it slows down the drinking and as the bars are full at peak time – you wouldn’t want that.
From my London-centric point of view, (If you lived in the City would that be EC-centric? – Ed.) I think Barworks and Draft House have got the formula right for customers. Brewdog make lots of money, if you think that is success.