European Beer Bloggers Conference 2015, as good a reason as any.

EBBC15badgeRich has been encouraging me to contribute to intoxicated.me.uk for some time now and while I may or may not have something to add the almost saturated world of beer blogging, I, frankly haven’t had the time or inclination to even bother. (Rich: Believe me he has plenty to add, now whether you want to hear it or not…)

Recently, Boak and Bailey posted about blogging with a concise dos and don’ts which I read with interest, you know ‘cos I could be a beer blogger, right? In the comments, however, amid the practical tips and words of encouragement was this from Alan on the Boak & Bailley blog  “(4) if you are starting out now, you are too late. There is little room left. ”
Thanks Alan.

So there it is, why bother? Don’t bother. Someone’s already written about what you’re thinking about, better and funnier and classier. (Rich: This is not the attitude that built the Empire but then he’s not English).

And there’s an element of truth, even experienced beer bloggers have gone fallow, lured by the chance to write glossy hardback beer porn, big list book-a-zines(?), or fan-boy faux press release type affairs. (Rich: And who can blame them. Even the chance to receive free beer in the post has its allure.)

In recent months, someone has re-started their blog, whom I’ve met, respect and believe they can contribute, with a series of posts, aptly called Reasons to be (Beer) Blogging.

Eight reasons so far and everyone valid, especially slagging off CAMRA, as we’re inclined to do here at Intoxicated. And the free beer. When does the free beer start?

However, Steve was drawn back to blogging for the same reason that I have been drawn into blogging. The Beer Bloggers Conference!

Rich has been to the last two in Edinburgh and Dublin respectively and thoroughly enjoyed himself and met some very nice people, and hey, I like enjoying myself and meeting nice people but I can do that in the Bexleyheath ‘Spoons. (Rich: Better, funnier and classier at the Beer Bloggers Conference though.)

No, what Beer Justice Steve and I want to do, is something I have never done before. Go to Belgium. Drink Belgian beer. Quite a lot of excellent Belgian beer actually. 

And reading the agenda which splendidly lists just some of the beers to be featured at meals and beyond, there’ll be the best and biggest names in Belgian beers and breweries and an opportunity to speak to their brewers and learn more about how their industry works especially under the shadow of the global brands and macrobrewers.

I’m excited and feel very lucky to have the chance to go and I may even improve on my beer blogging.

Shep

Born to die?

brewdog-logo1Probably not, the ultra-slick commercial juggernaut that is BrewDog will continue to make more and more money. Oh sorry, you mean its latest marketing gimmick, I mean beer, Born To Die.

Look, we all know fresh beer is best, right? Especially if it is hoppy beer, like say Punk IPA, oh, no, maybe I’m wrong, that has one year best before on it. Born To Die, the new release from BrewDog has a short shelf life, it will be withdrawn from the shelves on a certain date.

Silly or yet another clever marketing ploy? I fear the latter, BrewDog know their market so well, and have so many shareholders, I mean punks, that they can brew just the right amount of this beer to nearly satisfy demand but as someone once said, ‘leave them wanting more’.

We have a lot to be grateful for. BrewDog really did help kick off the craft beer revolution in the UK. The marketing was designed to annoy some people and thus endear them to their target demographic. Right from the start, they knew their market and how to reach it effectively. Incidentally they brew great full flavoured beers to back it up.

The bars are pretty good and don’t only serve BrewDog beer though there is naturally a preference for those breweries they have invested in. The table service is a nice feature. My only gripe is that the only logo anywhere is BrewDog, no other brewery is promoted. Imagine the outcry if Carling monopolised the advertising in a pub in this way.

It’s all very slick, subliminal, highly commercial and certainly to date, successful marketing which, it could be argued, the beers don’t need. They are strong enough to stand on their own, certainly in the craft market. However I guess they want to have as many keg lines as Guinness and be a mass market beer, even more so than they are now.

Whatever your thoughts, it is certainly ludicrous to say you have only 30 days to drink Born To Die but your bottle of Punk is fine after 350 days. Bad BrewDog.

Wandsworth Beer Festival at Le Gothique

Beer_Festival_Halloween_2014I’m in an old orphanage that was converted to an interrogation centre in WW2 and it’s Halloween. Scariest of all I am in the company of ‘Lord Battersea’! It must be the Wandsworth Common beer festival again!

These, in my humble opinion, have been the best beer festivals in London for the past year or so at least. Always something new, rare or collaborative and this year a London debut for my beloved Little Beer Corporation.

Dredged from the extensive ‘draft archives’ at a time when there are more beer festivals than ever this is one that I look forward to more than many.

Why? Well ‘Lord Battersea’ aka Mark Justin is an opinionated guy with a great venue and the energy to make it happen. Whether you agree with him or not (me? often but not always) he is entertaining and knowledgeable company. Many festivals rely on beer either being ‘supplied’ (via a distributor say), or ‘sold’ (breweries wanting their beers at the festival) but at Wandsworth they are curated and sought. Breweries are approached in advance to brew something special or rare, sure Mark has some favourites (step up Sarah Hughes) but you can be sure that there will be an interesting selection. Not 300 variations on 3.8 – 4.5% bitter (CAMRA take note).

If I’ve a gripe then it’s the dominance of cask over keg, I’d like to see a balance. They had an unfortunate experience the first time they tried to have a lot of keg, warm day, underestimation of power required, blown electrics etc.

Beer lovers and alcoholics will love the ‘preview night’ fixed sum and free beer. A nice idea that doesn’t end in debauched drunkenness

Venue:                   8.5/10
Beer selection:       8.5/10
Beer quality:           8/10
Atmosphere:           8/10
A good night out:     8/10
Total score:            41/50, 82%