Perhaps this is an easy target. I have never been a fan of Brewdog as company or as a brewer, nothing to do with the quality of their beer though. I have always been a tremendous fan of their bars which offer a great selection of good beer and great service. The Shepherds Bush bar is my local and is a lovely, open airy venue with a variety of seating and good pinball machines.
Recently though things have changed. It seems there is much more central buying. Neck Oil, Gamma Ray, Black Betty and Holy Cowbell are all good Beavertown beers but they are hardly cutting craft edge and having all four on at once seems excessive. Did they have to bulk buy to get the Lupuloids series? The remainder is also mainstream – Stone, Magic Rock, Weird Beard, BBNo all good but hey, we can get these anywhere. Camden Hells is the only non-Brewdog lager!
Staff have changed, service is slower, queues now exist at quiet times. More subtle things, I don’t see the manager having laid back team talks, staff aren’t interacting. (As a Chelsea supporter I notice these things.)
It may well be part of the corporate plan, Brewdog are an intensely commercial operation and the UK’s craft behemoth. Have they reached the limit of craft beer enthusiasts and to entice more mainstream customers in they have to offer names they have heard of like Beavertown etc. Become more like a normal pub? A pub for punks obviously.